Swipe iX leads our technical experience and knowledge with hands-on collaboration and frameworks that ensure you get the results you need in a timely and effective fashion. Our experience and design experts combine several best-practice offerings to hone outcomes aligned with your business requirements.

Our User Experience (UX) Product Offerings

Research and Personas:
We create personas to understand your users' needs, experiences, behaviours and goals. User research is a critical part of re-imagining the product. Swipe conducts user research right at the beginning for the greatest impact, using clearly-defined user segments that focus on users' specific needs and requirements. These insights generate user personas, where we define their love and pain points, digital insights, specific product insights and key takeaways. We get into their heads so we can solve problems in a way that will delight them.

Usability tests:
Swipe collects real customer feedback on your current product or future concepts. Whether chosen by you or recruited by us, these customers complete predefined tasks, in-person or remotely, while observers listen and watch. Our experts collect qualitative and quantitative data to spot any usability issues. Ultimately, we gauge the participant's happiness rating with the product. Within a few days, you will receive an in-depth review of your product with actionable pointers.

Journey Mapping and Wireframes:
Our planners compile a sitemap that gives a high-level view of the product. The map ensures all of the major user experience components are identified, indicating their relationships to one another. The journey mapping follows, defining user interactions with the product to complete particular tasks. This process also reveals system-to-systems or platform interactions that require integration. Once the various flows are documented, we move to high-fidelity wireframes, encapsulating detailed information. Combining these wireframes with the site map and journey map gives the details required to cost technical components, and provides the opportunity to prototype the wireframes and run usability tests.

Our Design Product Offerings

UI Design:
A User Interface (UI) creates interaction between humans and devices across mobile, tablet and desktop. Our UI experts consider how design fundamentals—such as colour and typography—impact your product's look, feel and interactivity. It's all about ensuring the UI is intuitive, considering every element the user might encounter. Creating beautiful and immersive solutions takes a particular skill combined with heaps of patience. Supported by our User Experience team, Swipe follows the six fundamental UI design principles when crafting interfaces: consistency, predictability, feedback, flexibility, efficiency and accessibility.

Prototypes:
We use prototyping to bring your product to life, testing user journeys, legibility, styles, labelling and navigation methods. It's much easier to get feedback from both customers and stakeholders once they can see how things might work. Our experts use prototypes to test a product or feature's feasibility and usability, generating new discoveries and enhancements that bring ideas and research to life. Combined with usability testing, prototypes provide great insight into goals and refinements.

The Best User Experience and Design Tools

At Swipe, we constantly test and evaluate tools to ensure we can combine speed, insight and collaboration into the best experiences that match your goals:

Figma

Our teams use Figma, a leading collaborative interface design tool, ensuring everyone stays on track to match insights and ideas that mirror your expected outcomes.

Miro

There are no limits when we put our minds together and visualise our ideas on Miro, the ultimate virtual collaborative whiteboard.

Google Analytics

Using Swipe's experience with the powerful Google Analytics family of tools, we generate accurate and relevant usage insights to enhance designs.

Jira

Swipe delivers results quickly and comprehensively thanks to Jira, the top-level product feature tracking system for advanced bug tracking and agile project management.